About

Pixl is a leading digital marketing agency based in Dubai, specializing in branding, performance marketing, and HubSpot implementation. With a team of skilled professionals spanning global locations, Pixl combines innovative strategies with data-driven insights to deliver exceptional results for its clients. The company's expertise in leveraging cutting-edge digital tools and technologies enables businesses to enhance their online presence and achieve measurable growth. Committed to excellence and continuous innovation, Pixl stands at the forefront of the digital marketing landscape, helping brands navigate and succeed in the ever-evolving digital world.

The Challenge

Despite its thriving presence in Dubai, Pixl encountered significant hurdles in scaling its operations:

  • Escalating salaries in the local market
  • Scarcity of qualified talent in their region
  • Previous unsuccessful attempts to build a team in India due to cross-border compliance and management complexities
  • Need for a cohesive team culture despite geographical distances

The InCommon Solution

InCommon provided Pixl with a comprehensive solution:

  • Acted as both a strategic hiring partner and Employer of Record (EOR) provider
  • Swiftly identified, assessed, and appointed skilled professionals across creative and marketing domains
  • Established a fully-equipped workspace in India tailored to Pixl's requirements
  • Managed cross-border compliance, payroll, and team management

Key Outcomes

  • Recruited 10 high-quality professionals within an average of 5 weeks
  • Achieved annual savings of $250,000 on salaries
  • Expanded the Indian workforce from an initial target of 7 to a total of 13 team members
  • Created a dedicated office space in India, fostering team cohesion and facilitating collaboration

Roles Hired

  • Video Editor
  • Paid Media Specialist
  • Digital Marketing Manager
  • Graphic Designer
  • UI UX Designer

InCommon took complete ownership of building my performance marketing team in India, from setting up workplaces to compliance & payroll, allowing me to focus on growing my business. Piyush and team have been extremely proactive, swift, and have an eye for extremely good talent. I look forward to continued collaboration with InCommon to grow my India team further."

The partnership with InCommon has not only solved Pixl's immediate talent needs but has also paved the way for sustainable growth and expansion. By leveraging global talent through InCommon's expertise, Pixl has transformed its operational challenges into a strategic advantage, setting a new benchmark in the digital marketing landscape.

Isabella
Imran Khan

Founder & CEO